Powernet Global Services, Inc.
We Designed and Developed a Completely Custom Business-to-Business Website, with Complete Search Engine Optimization (SEO), a Brochure, and Apparel
Powernet Global Services, Inc., (www.PowernetGS.com), is an established California based electrical testing and engineering company. Powernet hired us to design and develop a completely custom website, including search engine optimization and content development, a brochure to market their services, and apparel for their staff.
Powernet was an easy client but had a huge amount of information for their website. It is with this in mind that we tackled the design layout of their website. We first considered the content-heavy nature of the website, and drafted a sitemap setting forth each page, its functionality, purpose, and then we started the design of each page.
Powernet's team was extremely organized and provided us with photographs for each page. Their business strengths were high quality service at competitive prices. With that being said, in order to market their services more efficiently, Powernet required search engine optimization to assist with marketing.
Powernet is one of very few companies to offer a holistic array of electrical testing and engineering services, including uninterruptible power supply services. Plainly, Powernet exists in an unsaturated market, and as a result has the capacity to take on much larger organizations. In order for Powernet to adequately convey its strengths to potential clientele, Powernet's search engine optimization required a tremendous amount of analysis and over a hundred person-hours because included in Powernet's package was content development.
Marketing for small businesses is a delicate process that can often be resource intensive. Choosing the right marketing initiative and media is important. Powernet has been involved in the practice of handing out brochures to clients and potential clients in an effort to ensure that Powernet remains the first call in the event of an electrical emergency or when a need for Powernet's services arises. Powernet's management team employed us to redesign their old brochure with a modern image, targeted information, and easy access to contact information.
Powernet's management team indicated that their former apparel had grown old, and decided that Affarei was the perfect choice for design of new apparel. The Affarei team handled the design, development, and production through our authorized vendors to ensure that the apparel was executed properly.