Brookside Resources, LLC

Website Redesign with a Modern Sense -- Brookside Resources, LLC

We redesigned San Francisco Bay Area based consulting firm, Brookside Resources, LLC's website ( as a step forward in a comprehensive branding initiative. Brookside offers intelligent IT consulting services and staffing solutions to high-tech and low-tech companies and organizations worldwide.

Brookside's unique personal level of involvement in each client's initiatives yields to the most effective combination and book of services. Brookside's management sought to convey these strengths through a professionally designed website.

Our team customized a package under our Small Business Initiative to ensure that Brookside's goals furthered and strengths are adequately conveyed through the website's theme and structure. Our package to Brookside also included meta data development to ensure that Brookside's customers, whether it be big business or those seeking to take on a contract position or permanent position.

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Designing a Website Geared towards Its Users

When Brookside's management contacted us, the main reason is that they began a redesign project with a competing company and the project was headed in a direction that was not congruent with the stated goals of Brookside's management team. The primary failure on behalf of the other company was an inability to listen to and understand the goals of project.

Therefore, during our initial Client Consultation, we discussed the goals of the project, and brainstormed about the ways by which the website would further those goals. The main idea that Brookside's management sought to convey was a sense of esteem and profound professionalism, paired with a modern essence that the carries through the organization.

We implemented those ideas into the overall design of the company's website. The website's design includes a creative use of two-dimensional icons and use of colors already weaved into the company's logo and business media.

Brookside's website is responsive and viewable on all of the leading platforms and many devices.

A Beautifully Designed Website is Useless if It can't be Found

Brookside's management team was extremely worried about not being found online. The question that we discussed heavily was what to do with a beautifully designed website that cannot be found online. We discussed that there are varying degrees of Search Engine Optimization, which is the technique by which you would analyze a website's target market and develop the site in accord with the data gathered, thereby ensuring that the website appears as high as possible in a search engine's organic results.

Brookside employed us to simply work on their meta data and ensure that the proper keywords were placed in the most effective place in a website's structure and content.

website redesign, cheap website design, san Francisco bay area


As The Flash Fades

As a web designer my job is to present content on the internet that is both appealing and effective. Over the past few years the latter has been a two horse race, Flash by Adobe and the open source HTML5. Both have their benefits and drawbacks but much like the battle of Blu Ray versus HD DVD the outcome looks to be decided not by the consumers but by the providers.

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